Starbucks’ ‘Upstanders’ Good-News Video Series Is Back and Racking Up Views


New installments of “Upstanders,” Starbucks’ series of good-news videos, has penetrated the upper reaches of brand videos, at least in terms of views accumulated in our most recent weekly chart. The campaign, whose first iteration was introduced last fall, is designed to highlight positive stories rather than directly shill for Starbucks productsalthough any new shine for the Starbucks brand halo would certainly be welcome.

As always, the view counts below reflect both organic views initiated by interested consumers and paid ad placemewnts.

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