Start from the Heart When Designing Your Business

Sometimes when people feel the need to shift what they’re doing, they’re tempted to look outside of themselves for inspiration and guidance.

For example, a client who was seeking clarity about a new direction for her business was going to take a survey to networking groups and ask people what they need.

I told her that I was not a raving fan of that approach because, if she just asked random people, she could end up anywhere.

I …read more

: Lisa Sasevich Invisible Close