Survey Design 101: Choosing Survey Response Scales

Survey Design 101: Choosing Survey Response Scales

How you design a survey or a form will affect the answers you get. This includes the language you use, the order of the questions, and of course the default values and ranges you use.

This article will focus on response scales. This could be in a survey (1-5 vs 1-10 scale, etc) or on a dropdown menu, and it also includes the language you use.

Think back to the last survey that you filled out that …read more

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