TBH: Facebook’s Latest App Falls Fast in Rankings


Illustration by Ad Age based on AppAnnie data

The last time the hot teen polling app TBH was No. 1 on the daily-download charts was the day after Facebook bought the company.

That was on Oct. 17. Facebook had just announced the surprise purchase of the hit app, which had seemingly come from nowhere to capitalize on the polling phenomenon. On Tuesday, the app was not even in the top 500 for daily downloads in the U.S., and was only No. 40 in the social category, according to App Annie rankings.

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