The 1-2-3 Rule for Mobile Presentations

By Julie Hansen

Using iPads, tablets, or even smartphones to engage customers in conversations and presentations is a smart move today. In addition to giving salespeople the flexibility to be more responsive to customer’s interests and access information in real time, mobile presentations set a less formal tone and create more opportunities for interaction and dialogue.

But like any platform, it’s critical that salespeople know when and how to use their mobile devices for each unique customer facing event. Just as projecting your presentation on a giant screen for a single prospect is a poor use of platforms, asking five people to crowd around your iPhone is equally ineffective.

As a salesperson, knowing the size and make-up of your audience is just the beginning. Even then, things don’t always go according to plan. You expect to meet with one person and when you arrive, there are three. You were ready for four and now there is just one. Do you just go forward on the platform that you planned or do you switch mid-stream? If you follow the 1-2-3- Rule for mobile presentations you can be assured you will always be providing the best possible customer experience for showcasing your product or service.

The 1-2-3 Rule for Mobile Presentations

For 1 Person: Use a tablet or phone

A tablet or phone* can be ideal for meeting with an individual prospect. It creates a more intimate experience and it is relatively easy to manage the flow between presenting and interacting. It also allows you to let the customer “drive” which further increases engagement.

*A word about phones: In terms of visibility, bigger is better. Even the screens on today’s larger phones can be a challenge to see for people with less than perfect vision. Take into consideration the age of your audience as well. Those over 40 may not be able to see a small screen clearly – and they won’t always let you know that they can’t. Take precautions by making sure your graphics are large and simple, but to provide a truly optimum viewing experience, use a tablet.

For 2-3 People: Use a Tablet + Stand

Have you ever tried to show a group of people pictures on your phone? Because a phone is designed for individual viewing, there is always someone “waiting for their turn.” Not only does this invite distractions, but it disrupts your flow as a presenter. With each new viewer, you have to stop and orient them to the screen, often re-explaining what your customer is seeing.

The best choice for meeting with two or three people is a tablet. But not just a tablet, a tablet plus a stand. The fact is, it’s physically impossible to hold a tablet perfectly still for more than a few seconds (go ahead – try it!), especially as you are navigating. Every time you shift position, your customers have to jockey around to see the screen as well. During all this maneuvering, they are likely to miss any key points you make.

But what if you and your customers are standing? Go to the full article.

Source:: Business2Community