The Advanced Guide to Emotional Persuasion
You like to think that you’re a completely rational person making completely rational decisions, right? It’s nice to think that you haven’t made any major life decisions based on how you were feeling. Well, you have. Many times.
Consider the irrational power of “free”. In an experiment, people would rather accept a free $10 Amazon gift card than buy a $20 gift card for $7. Also, when Amazon (French) removed their (negligible) shipping fee …read more