The Advanced Guide to Qualitative Research

The Advanced Guide to Qualitative Research

You spend most days analyzing and interpreting numbers, right? You’re constantly sifting through Google Analytics dashboards, Formisimo reports, Mixpanel data – the list is endless.

When you spend so much time focusing on the numbers, it’s easy to forget about the people generating those numbers.

That’s where qualitative conversion research comes into play. At least, that’s where it should come into play.

Qualitative vs. Quantitative: What’s the Difference?

Research is all about understanding human behavior. Qualitative research is conducted …read more

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