The Close Doesn’t Happen at the End
Speakers, including some big names, have asked me to watch the last 15 minutes of their talk to see what they’re doing wrong with their “close.”
But I don’t even have to look at their tape to give them the most crucial advice.
If they think the close only happens in the last 15 minutes, then that’s where they’ve gone wrong.
In our Speak-to-Sell Signature Talk formula, the sales job actually gets done a lot earlier …read more