The Cold, Hard Truth About Social Media Marketing

By Laura Donovan

Reality bites and sometimes what we picture in our head doesn’t always play out in real life.

At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success. However, some businesses still have some misconceptions about how Social Media works versus the reality.

Here are 5 cold, hard truths all businesses need to understand.

TRUTH #1: Success will take longer than you thought or planned it would take.

The truth here is that Social Media is not a magic bullet, success doesn’t typically happen overnight. Social Media Marketing and Advertising are a vehicle to get your business and its products/services in front of as many people as possible and as often as possible so your business will have success, but it will take time and a serious commitment.


Just because it isn’t going to work overnight doesn’t mean it won’t work. Implementing a consistent and aggressive marketing and advertising campaign will generate Social Sales Success in the long-run.

TRUTH #2: Your customers (and your competitors) are using Social Media, they are there and you should be too.

Nearly 70% of all online adults, of all age groups and demographics, are using Social Media. Over 90% of Millennials are using Social Media (in case you haven’t been paying attention, Millennials are the new consumers!)

No matter your industry or location, it is a safe bet your customers ARE using Social Media. If you aren’t reaching them through Social Media it is likely your competitors are taking advantage of the fact you aren’t there.


Get your business on Social Media. Use the sites that make sense for your industry. Each Social Site has a somewhat specific demographic, and Facebook is a pretty safe bet. Most online adults primarily use Facebook. The bottom-line is you need to be where your customers are, and your customers are on Social Media.

TRUTH #3: It DOES work.

If you have tried Social Media Marketing in the past, posting here and there throughout the past few years, or you ran ads on Facebook without any results this does not mean “it doesn’t work.”

Social Media Marketing and Advertising has changed so much in the past few years that what you tried a year or two ago is likely not an issue today.

Or, perhaps you had your assistant or intern give Social Marketing a try, they are young and “hip” and have been using Social Media nearly all their lives and it still didn’t work.

If you did not have a formal strategy with a consistent and professionally run Social Media Campaign it is no surprise it did not work.


Hire someone who knows what they are doing. A professional Social Media Marketer will know the ins and outs of the platforms and how to use them to your business’ advantage.

Keep your campaign running consistently, don’t start, and stop, don’t abandon your efforts, and don’t think that your college intern knows how to seriously market your business because they have been using Instagram since they were 12.

TRUTH #4: Success does not necessarily mean only generating Go to the full article.

Source:: Business2Community