The Effects of Typography on User Experience & Conversions
“Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things.” Cyrus Highsmith
We only have a handful of tools to communicating online, really. Words, images, colors & composition are the usual suspects – but they’re stealing most of the credit for what goes into making effective websites & landing pages.
Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that.
Typography is body language.
It’s what makes the first impression. Good typography enhances the character of the site and adds a tone of voice that subliminally reinforces what the words say to influence how those words are perceived. And yes, there is research to back this up.
How Little Do Users Read?
Before we get into how typography influences behavior & perception, let’s look at why this is important in the first place.
Back in 2008, researcher <a target=_blank title="Personal website IN GERMAN for …read more
Article Curated From…: Conversion XL