The Effects of Typography on User Experience & Conversions

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“Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things.” Cyrus Highsmith

We only have a handful of tools to communicating online, really. Words, images, colors & composition are the usual suspects – but they’re stealing most of the credit for what goes into making effective websites & landing pages.

Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that.

Typography is body language.

It’s what makes the first impression. Good typography enhances the character of the site and adds a tone of voice that subliminally reinforces what the words say to influence how those words are perceived. And yes, there is research to back this up.

Trust me:

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How Little Do Users Read?

Before we get into how typography influences behavior & perception, let’s look at why this is important in the first place.

Back in 2008, researcher <a target=_blank title="Personal website IN GERMAN for …read more

Article Curated From…: Conversion XL