The Fundamentals to Building a Successful eCommerce Business From Scratch

By Megha Parikh

The Fundamentals to Building a Successful eCommerce Business From Scratch

Building a successful eCommerce business is like running a marathon. You have to start preparing beforehand so that you don’t run out of fuel mid way.

Almost 90% of every entrepreneurial attempt fails in the beginning. Don’t be scared by that figure. Your business has all the chances to become a success story, provided you know what to do, how to do it and when to do it.

While there is no cheat sheet for eCommerce success, a series of steps (like what we have described below) will serve in setting the ground for a thriving online business.

Here is a complete breakdown of the secret recipe to success in starting your own eCommerce business. Follow these tips diligently and become the owner of an eCommerce store that attracts customers like bees to beehives.

1. Spot an untapped market and pamper it

Let me tell you a repeated mistake in online business, or in any business. Entrepreneurs first create a product and then go in search of a market. But guess what winners do? They find an untapped market and then create superb products that sell like hot cakes.

Take for instance, Apple. The company made its first computer that was user-friendly and easy to carry when the rest of the world was creating wired computers that had to coded to do simple math. Apple tore into the untapped market of home users, students and shop owners thus creating a legacy of its own.

We all cannot be Steve Jobs. But, thanks to the Internet and its numerous forums, it is easy to find what users (read: customers) really want in the market today.

Here are some quick ways you can find the next big idea for your online business.

  • Do keyword research to find the most frequent searches that are not served well
  • Do competitor analysis and pick out their deficiencies. Create a product or service that can iron that out to win the market
  • Listen to customers by reading online reviews, feedback and survey forms

2. Use catchy content

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

This quote by Leo Burnett says it all. Great copy can invite customers to take a stroll in your store, create a memorable experience and in the end influence them to make a purchase. Plus, it also helps boost search engine rankings as Google and other search engines rank genuine and original content above everything else.

You need original and fetching content to describe your product, service or even yourself. Content marketing is an ideal bet for your online business if you are working on a bootstrap budget for marketing.

Keep these pointers in mind when you write copy for your product, website or even the store:

Comments are closed.