The Great Divide Between BS and Intelligent Optimization
You can divide SEO tactics into two general categories: the black hat and the white hat.
I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be:
- BS CRO
- Intelligent CRO
Perhaps using the same concept of Black Hat and White Hat for conversion optimization is a step too far.
If we just used Black Hat CRO there would be a need to differentiate between pure ignorance and “maliciousness …read more