The Great Divide Between BS and Intelligent Optimization

The Great Divide Between BS and Intelligent Optimization

You can divide SEO tactics into two general categories: the black hat and the white hat.

I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be:

  1. BS CRO
  2. Intelligent CRO


Perhaps using the same concept of Black Hat and White Hat for conversion optimization is a step too far.

If we just used Black Hat CRO there would be a need to differentiate between pure ignorance and “maliciousness …read more

: Conversion XL