The Hard Life of an Optimizer – Yuan Wright [Video]
Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices).
While optimization is fun, it’s also really hard. We’re asking a lot of questions.
Why do users do what they do? Is X actually influencing Y, or is it a mere correlation? The test bombed – but why? Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about …read more