The Narrative Fallacy in Optimization (and How To Avoid It)

The Narrative Fallacy in Optimization (and How To Avoid It)

Show an A/B test case study to a group of 12 people and ask them why they thought the variation won. It’s possible you could get 12 different answers.

This is called storytelling, and it’s common in the optimization space.

Why Did This Test Win?

I used to train new consultants on advanced optimization techniques as part of my larger role in a consulting organization.

One of the first things I had new consultants do was to take any …read more

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