The New York Times Tops the Viral Video Chart


The New York Times stormed the most recent weekly Viral Video Chart with its “The Truth Has a Voice” campaign, which also ran on TV during the Global Globes. The effort, the latest iteration of the paper’s “The Truth Is Hard” campaign out of Droga5 New York, is pegged to Times reporting on sexual harassment that has spawned a movement.

As always, the view counts in the chart reflect both organic views, the sort of thing people envision when someone says “viral,” and paid views, in which videos appear as ads in other content.

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