The Optimizer’s Guide to Conducting User Interviews & Analyzing the Data
As an optimizer, you might be thinking that user interviews fall outside your role. Or, perhaps, that they are a “nice to have” on the qualitative conversion research checklist. Worse, you might be conducting and analyzing user interviews with an “I’ll just wing it” mindset.
User interviews are more complex and important than most optimizers realize.
Why Interviewing Users Isn’t What You Think It Is
User or customer interviews can help you with the design of…