The Optimizer’s Guide to Proper Website Quality Assurance (QA)

The Optimizer’s Guide to Proper Website Quality Assurance (QA)

Sites that don’t work don’t convert.

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to.

While it’s common knowledge that quality assurance is something you should do, not enough optimizers complete it properly. If they did, there wouldn’t be so many sites that just plain don’t work.

So, What Exactly Is Quality Assurance?

Here’s how Lucian Adrian Stroie of <a target="_blank" target="_blank" …read more

: Conversion XL