The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. Recall that human brains are wired to prefer things that are simple for us to process and we prefer that which […]

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Article Curated From…: Neuromarketing