The Power of Defaults in Conversion Optimization

The Power of Defaults in Conversion Optimization

Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves.

What Is a Default?

When two or more choices are given for a feature, a default is the option that is automatically assigned by the company or maker.

They can promote …read more

: Conversion XL