The Power of Defaults in Conversion Optimization
Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves.
What Is a Default?
When two or more choices are given for a feature, a default is the option that is automatically assigned by the company or maker.
They can promote …read more