The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Optimizers tend to forget that the entire funnel requires optimization.

Focusing on your signup page will help you increase trial signups upfront. But the major questions are:

  1. Are paid signups significantly going to go up?
  2. Would increasing free trials result in churn increasing?

Optimizing for an increase in trials when a bigger …read more

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