The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

Do you remember when Slack launched last year? At the time, I was a diehard HipChat fan. Needless to say, I wasn’t interested in trying Slack. I considered it nothing more than a passing trend. Now? I use it for an average of 10 hours a day for personal and professional reasons. (Sorry, HipChat.)

What’s going on here? How’d I go from loathing something to using it daily in the span of just 3-4 …read more

: Conversion XL