The SEO benefits of using WordPress to publish your content
By Lucy Barret
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself.
In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices.
If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Luckily, if you use WordPress as your Content Management System (CMS), there are a number of in-built features that make optimizing your content for search significantly easier.
So what is it that makes WordPress such a strong platform for SEO? Let’s take a look.
1. Permalink Structure
Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this:
This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors.
Fortunately, WordPress allows you to customize your URL permalinks for each of your posts and pages, adding a clear description of your page’s content as well as any relevant keywords – this makes your URL structure search-engine friendly.
To change your default permalink URLs, you will need to go to Settings → Permalink. You can change it either using /post-name/, or /category/post-name. You can also set it using date and name, but I would prefer you to use “Post Name” to optimize your permalink structure for search engines. The custom permalink URL structure will look something like this:
Tip: After creating a custom permalink structure, make sure you save all the changes.
2. Easy to create SEO-friendly titles
The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results.
Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. So, WordPress allows you to optimize your title tags for SEO using the All-in-One-SEO-Pack plugin:
After installing this plugin, you will need to access your WordPress admin panel → go to Settings → All in One SEO Pack and add the following:
- Post Title: %post_title%
- Page Title: %page_title%
This will help you create unique, engaging, relevant, and search engine friendly title tags for your site, which in turn increase your CTR as well as page views.
3. Creating unique Meta Descriptions for SEO
A meta description is a snippet of content that you can see under the page link within a Google search result page. It gives a brief summary of your blog post or a web page to both the search engine bots as Go to the full article.
Source:: Search Engine Watch