The Top 5 Reasons You Suck at Making Rational Decisions

The Top 5 Reasons You Suck at Making Rational Decisions

In many ways conversion rate optimization is really decision optimization. If you are doing it right, you will constantly discover that what you thought mattered – actually doesn’t.

Optimization work and testing challenges everything you think you know about marketing and your users. This can lead to some introspection about why you think you know things and what lead you to hold those erroneous beliefs in the first place.

Enter the world of cognitive psychology and cognitive biases

The number of ways that people can and do misuse information or confirm their already held beliefs is simply mind boggling. A quick journey down the hundreds of known biases and fallacies can lead one to question how anyone ever gets anything right.

While these biases do impact just about everything we do there are ways to help mitigate their impact and to leverage their existence to improve your program. The first key however is to identify what ones you will be dealing with the most and to help put systems in place to exploit their existence. With that in mind here are the top 5 biases that you will face in your time running an optimization program, …read more

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