The Top 6 Most Badass Publicity Campaigns in TV & Movies
By Lilian Sue
If you read our previous blog post about the Top 10 Best Ways to Promote Films & TV Shows, it’s a safe bet that you now have some cool & fun ideas for your next marketing campaign for a new TV series or film.
But when it comes to publicity campaigns, there’s a major difference between piquing your audience’s interest & really making the fans you want, stand up and take notice. We might have already covered a few of them (see: Publicity Stunt from Top 10 Ways to Promote Films), but there are a few other awesome publicity campaigns that deserve recognition for how they push the envelope and generally for how badass they are.
So without further ado, here are top 6 of the most badass publicity campaigns in the history of TV & movies!
- Friends Don’t Drink Friends for True Blood
The legendary HBO vampire TV show based on the bestselling novel series The Southern Vampire Mysteries by Charlaine Harris really hit the ground running with their initial publicity campaign.
The series first made influential horror bloggers all across the country sit up and take notice when they mailed them cryptic letters containing vials of the synthetic Tru Blood. It also gave them access to an exclusive vampires-only website announcing the ‘coming out’ of vampires into the real world.
Next came the billboards and bus shelter ads advertising Tru Blood products with the familiar slogans like “Friends Don’t Let Friends Drink Friends”. Audiences were hooked and the rest, as they say, was vampire history.
- Breaking News for Independence Day
By now, we’ve all heard the infamous 1938 War of the Worlds broadcast (and if you haven’t, The Simpsons parodies it pretty well) where the people were convinced we were actually being invaded by aliens. Well fast forward 58 years later, where Independence Day took it one step further.
The marketing Powers That Be behind the film created a 30 minute news broadcast, complete with a breaking news report of aliens invading. The report was intercut with footage from the film, making it look so realistic that some viewers actually called 911 in a panic.
- Chart-Topping Hit for The Monkees
As we now know, The Monkees never were a real band. But in 1966, there was a confusing conundrum: the band’s first single “Last Train to Clarksville” was on the radio and moving up the charts; so how could the band be fake?
It was a brilliant move by the show’s producers to blur the line between reality & fiction. By the time the show made it to air 2 months later in Sept. 1966, the single-and the band-was a number #1 hit. By November, the band had a #1 single, the #1 album and one of the hottest TV shows on the air.
- A Final Send Off Worthy of the Ages for Breaking Bad
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