Trump Campaign Data Firm, Once Linked to Bannon, Plans China Entry


A data analytics firm that worked on Donald Trump’s campaign has its eye on its next battleground: China.

Cambridge Analytica plans to set up an operation to focus on commercial opportunities in China, according to Chief Executive Officer Alexander Nix. The company is largely funded by Republican mega-donor Robert Mercer, co-chief executive of hedge fund firm Renaissance Technologies.

While Cambridge Analytica is known for its work on the Trump campaign and its links to Steve Bannon, who divested his stake in the company to work at Trump’s White House, Nix said only a quarter of the group’s revenue comes from political campaigns. The group initially plans to focus on commercial opportunities and not politics in China (where there are no elections in mainland China).

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