Trump Strategist Says Facebook Drove $280M in Donations
Brad Parscale emerged with a busted lip after an on-stage interview with Michael Isikoff, chief investigative correspondent at Yahoo, about his role in helping Donald Trump win the presidency.
To be clear, Isikoff and Parscale did not trade any physical blows Wednesday at the Web Summit in Lisbon, but there were certainly some verbal jabs by Isikoff — some arguably unfair — that drew cheers from the 10,000-plus members in the audience. Instead, it seems that at some point during the interview Parscale, who serves as Trump’s digital media director, bit his bottom lip.
Parscale is widely credited for helping Trump win the November election by serving highly relevant ads with precision targeting to swing-state voters on platforms like Facebook.
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