Trump’s Pick for FTC Head Shines Spotlight on Google-Yelp Feud

Tech companies either expelled a sigh of relief or swallowed some disappointment after President Donald Trump nominated Joseph Simons on Thursday as the Federal Trade Commission’s new head.

Google and Yelp, for example, are surely following the news: They are locked in a messy, decade-long feud involving federal regulators and major ad spending both here and abroad.

Yelp, the popular local review site, has recently been telling advertisers that its read on consumers’ intentspecifically their intent to spend money shortly after they do a searchconsistently outperforms Google’s.

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