Turkish Media Boss Leaves News Empire to Build E-Commerce Giant

Hanzade Dogan Boyner is finding the task of building a Turkish e-commerce giant less daunting than running the country’s largest newspaper group.

With Goldman Sachs Group Inc. fielding bids for her company that could lead to Turkey’s largest technology deal, Dogan Boyner is free to instead focus her efforts on building her site, Hepsiburada.com, she said in her first interview with foreign media since leaving the embattled conglomerate founded by her father, the octogenarian billionaire Aydin Dogan.

“As the market leader, Hepsiburada’s mission is to lead our country’s digitization process,” Dogan Boyner said in an interview at her office in the Trump Towers Istanbul, which her family owns in a real estate partnership with the U.S. president. “We don’t have a disruptive approach” to competitors, she said, downplaying the inevitable talk that her company is Turkey’s version of Amazon.com Inc. “We are here to collaborate and enable them all to become digital players.”

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