Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

By glsoane@adage.com (Garett Sloane)


Periscope videos will start showing pre-roll ads on Twitter.

The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad inventory, as it leans more heavily on video to turn around its declining ad sales.

“I see it as a natural extension of what Twitter is doing in video,” said Matthew Derella, head of revenue at Twitter.

Periscope videos will start showing pre-roll ads on Twitter.

The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad inventory, as it leans more heavily on video to turn around its declining ad sales.

“I see it as a natural extension of what Twitter is doing in video,” said Matthew Derella, head of revenue at Twitter.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age – Digital