Twitter to Reveal All Ads in Post-Election Transparency Push


Twitter will start naming advertisers and showing what ads they are running as part of a new transparency push in the wake of the 2016 election.

On Tuesday, the messaging-media service announced the creation of an advertising transparency center where it says it will reveal all ads running on the platform at a given time, including pre-roll video ads. That means “dark posts” are finished on Twitter: Advertisers will no longer be able to create ads that are only visible to their targeted recipients.

The transparency effort was born out of the fraudulent activity rampant on social media during the election, where shadowy groups, hiding their true identities, spread misinformation on Facebook, Twitter, YouTube and elsewhere.

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