Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni

Cross Device Reporting

You may have heard that Google recently announced that Universal Analytics was officially out of beta.

But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business?

Let’s start with the basics.

You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

Universal Analytics is Google Analytics. This means that all new features will be developed for Universal Analytics. If you love cool new features you’ll want to upgrade.

The rollout of Universal Analytics means that all features previously available in Google Analytics are now available in Universal Analytics.

This includes

What makes these features so exciting is that they are fully compatible with each other, across multiple sites (useful if you run a network of related sites) and on multiple devices.

At the heart of Universal Analytics is one very unique feature – the User-ID.

There has been a lot of discussion around this feature, so let’s discuss it in a bit more detail.

How User-ID works

The User-ID features allows a business to use their own user identifier in Google Analytics.

The User-ID can be sent to Google Analytics from …read more

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