Using Cohort Analysis for Conversion Optimization
With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis.
Cohort Analysis 101
Cohort analysis sounds complicated, but it really isn’t. A cohort is basically just a group of subjects that share a common experience during a time span. Here’s the Wikipedia definition:
“In statistics and demography, a cohort is a group of subjects who have shared a particular event together during …read more