Using Cohort Analysis for Conversion Optimization

Using Cohort Analysis for Conversion Optimization

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis.

Cohort Analysis 101

Cohort analysis sounds complicated, but it really isn’t. A cohort is basically just a group of subjects that share a common experience during a time span. Here’s the Wikipedia definition:

“In statistics and demography, a cohort is a group of subjects who have shared a particular event together during …read more

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