Using Negative Keywords To Attract Highly Qualified Customers

Negative keyword menu expanded

It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is worth hundreds of thousands of dollars.

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC.

You spend time carefully crafting your keyword list. You write compelling ads that are sure to drive clicks. Your bids and your budgets are spot on.

Yet your efforts suffer from low CTR, and the traffic you’re driving just doesn’t seem to convert.

Enter the negative. In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup.

Negative Keywords 101

Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword.

Match type options for negative keywords are: Broad, Phrase, and Exact.

Modified Broad negative keywords do not exist, because Broad negative terms work very similarly to Modified Broad match terms. Erin over at PPC Hero wrote a really great piece …read more

Article Curated From…: Conversion XL