Valence, Arousal, and How To Kindle an Emotional Fire

Valence, Arousal, and How To Kindle an Emotional Fire

As much as we’d like to think that we’re rational, fact is, we make many of our decisions emotionally, under the veil of rationality.

Clicks, shares, purchases, comments, engagement: all subject to emotional decision making.

Emotional persuasion is a vast topic – on which we’ve written a guide – so it’s helpful to hone in on a specific aspect of the subject: valence and arousal. Really, this will be a way to measure the emotional experience …read more

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