Verizon Said to Plan Online TV Package for Summer Launch


Verizon Communications has been securing streaming rights from TV network owners in preparation for the nationwide launch of a live online TV service, according to people familiar with the matter.

The telecommunications giant plans to start selling a package with dozens of channels this summer, according to the people, who asked not to be identified discussing private information. The live, over-the-internet TV service would be a first for Verizon — separate from Go90, a YouTube-like streaming-video service aimed at teens — and also independent of its Fios home TV offer, the people said.

Verizon’s preparations highlight the growing pressure to provide a cheaper, smaller package of TV networks to viewers who are turned off by a glut of programming available on traditional cable packages. Dish Network introduced a similar service, Sling TV, two years ago, and AT&T’s DirecTV Now came out late last year. Sling’s basic package costs $20 a month, while DirecTV Now starts at $35 for 60 channels. Verizon’s will probably be similarly priced, the people said.

Verizon Communications has been securing streaming rights from TV network owners in preparation for the nationwide launch of a live online TV service, according to people familiar with the matter.

The telecommunications giant plans to start selling a package with dozens of channels this summer, according to the people, who asked not to be identified discussing private information. The live, over-the-internet TV service would be a first for Verizon — separate from Go90, a YouTube-like streaming-video service aimed at teens — and also independent of its Fios home TV offer, the people said.

Verizon’s preparations highlight the growing pressure to provide a cheaper, smaller package of TV networks to viewers who are turned off by a glut of programming available on traditional cable packages. Dish Network introduced a similar service, Sling TV, two years ago, and AT&T’s DirecTV Now came out late last year. Sling’s basic package costs $20 a month, while DirecTV Now starts at $35 for 60 channels. Verizon’s will probably be similarly priced, the people said.

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Source:: Advertising Age – Digital