Vice May Risk Losing Cool Cachet With Brands Over Sexism Concerns


Vice could be at risk of going from cool to creepy for brands concerned with the alleged sexist culture at the gonzo publisher’s offices.

This month, at least one major marketer, Ally Financial, is meeting with the Brooklyn-based media outlet to discuss concerns over allegations of sexism and sexual misconduct at Vice, first reported in a New York Times story published in late December. The article detailed multiple complaints and settlements with women over sexual misconduct by executives, along with a widespread culture of sexism within Vice’s “boys’ club” borders.

Other brands are paying close attention to the company’s response to the allegationsparticularly an internal investigation announced Jan. 2before deciding if they will continue to work with Vice, according to several brands and ad executives.

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