Warren Buffett Is Duracell’s New Celebrity Endorser in China, and His Face Is on Branded GIFs


Credit: Duracell Weibo

Investor Warren Buffett’s holding company bought the Duracell brand from Procter & Gamble last year. Now the billionaire is doing double duty as the brand’s celebrity endorser on Chinese social media.

Buffett’s image even appears on branded animated GIFs designed for social sharing. In some, the 87-year-old Oracle of Omaha is dancing and giving the thumbs up sign next to a giant battery and the pink Duracell bunny. (Duracell uses the pink bunny mascot in many international markets, while Energizer has the rights to it inside the U.S.)

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