Watch: Here’s What You Should Be Focused On Instead of the ‘Pivot to Video’


Complex CEO Rich Antoniello is tired of talking about the pivot to video.

During the Ad Age Next conference today, Antoniello said that a more productive conversation would be about ways to become more effective for advertisers in driving sales and adding value to the end consumer. “People get lost in optics-driven metrics rather than meaningful metrics,” he said.

Continue reading at AdAge.com

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