Wear This Hat From Ford, and You Won’t Fall Asleep at the Wheel

Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Motor Co. and the Sao Paulo office of GTB, WPP’s global creative agency for Ford, invented SafeCap. It looks like a baseball cap, but it’s really a piece of wearable technology that keeps drivers from falling asleep at the wheel.

SafeCap isn’t the first effort to make hats into wearable technology. To kick off Colombian utility company EPM’s solar energy program, EPM and DDB Colombia came up with solar sun hats, for people who live in a part of Colombia so remote that there is no electricity, and people walk home in the dark and light their dwelling with candles. But they do have blazing sun, and people already in the habit of wearing hats all day. So EPM gave them new ones called Sun Hats, with tiny solar panels that are fully charged by eight hours of sun. http://creativity-online.com/work/epm-sun-hats/46754

Who wouldn’t want their own solar sun hat? Especially if you live in a part of Colombia so remote that there is no electricity, and people walk home in the dark and light their dwellings with candles. At night, they turn into flashlights similar to a miner’s headlight to provide four hours of light.

Continue reading at AdAge.com

Powered by WPeMatico