Website Reviews: Is Your Website Visually Distracting?

In today’s review, Tommy is assessing the visual complexity of a cabinet hardware eCommerce site to determine if the visual elements may be getting in the way of conversions.

When I judge “visual complexity”, I’m primarily looking at the following factors:

  • The amount of visual elements presented on the page at any given time
  • Are those elements supporting & reinforcing the main objective of the page?

Visual elements in this context can mean anything from colors, background images, product shots, typography, textures & anything intended to communicate the value of the site.

Watch this 9:40 minute review


Reducing these elements to display only the most relevant is vital because:

  • “First impressions” are made within 1/5oth of a second (roughly the amount of time it takes for a kernel of popcorn to pop)
  • The human brain can identify images within 1/13th of a second
  • The human memory can only store between 5-9 “chunks” of information at one time

Background reading

  1. Why Simple Websites Are Scientifically Better
  2. The Landing Page Optimization Guide You Wish You Always Had
  3. How Images Can Boost Your Conversion Rate
  4. <a target=_blank title="Useful Value Proposition Examples …read more

    Article Curated From…: Conversion XL