What Are Heat Maps Good For (Besides Looking Cool)?

What Are Heat Maps Good For (Besides Looking Cool)?

Heat maps are a popular conversion optimization tool, but what good are they really?

It’s easy to say that they help you to see what users are doing on your site. Sure, of course – but lots of other methods do that too, and perhaps with greater accuracy.

So how are heat maps useful in the pursuit of higher conversion rates?

What is a Heat Map?

Heat maps are visual representations of data. They were developed by …read more

: Conversion XL