What Business Owners Need to Know About Web Design
Most business owners in the modern world understand the importance of having an online presence. The internet can provide a number of powerful channels through which businesses can connect with their target audiences, and turn users into paying customers. Typically, having an online presence means having a website, and like all business assets, you naturally want your website to provide you with a good ROI (return on investment) for the time that you put into maintaining it, as well as the cost of setting it up, hosting it, etc.
Whilst there are obviously a wide range of marketing channels that you can tap into in order to drive people to your website, once they’re there, they have to actually convert. A conversion can be anything from filling out a form, downloading a piece of content, making a purchase online, and more. When people usually start talking about converting the users that land on your web pages, you know a big spiel about CRO, or conversion rate optimisation, is on the horizon. But that’s not what we’re going to talk about here.
We’re going to cover some basic principles of web design that can help your website to be as user-friendly as possible. This will help to give you a solid design foundation for your business to operate from. If you do want to go on to carry our some CRO practices, you will at least know that you’ve got the basics right to begin with.
Why does my site need to be user-friendly?
Simply put, if something is difficult to use, people won’t use it. In terms of website, for example, if a certain piece of information is too difficult to find, users will just go and look for it elsewhere. Because of the wealth of instantly-available information on the internet in the modern day, web users have a very low tolerance for this sort of thing; it doesn’t take them long to get fed up and go elsewhere. And the chances are, no matter what industry you operate within, you will have strong competitors in the online space, so you simply can’t afford to lose potential custom due to basic design and usability issues on your site.
Basically, your website needs to be as easy and intuitive as possible for your potential customers to use, as providing a good user experience for them means they are more likely to stay on your site and convert into paying customers. The way to provide this high level of usability is through your website’s design.
Web design and usability
Whilst the design of your website is not the only thing that can affect a user’s experience, it certainly does control a number of usability factors. So, here’s a breakdown of what business owners need to know about web design, to ensure their website isn’t underperforming.