What Can You Do With Other People’s A/B Test Results? [Rant]

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. Good idea, right?

Using other people’s A/B test results has been popularized by sites like WhichTestWon, and blog posts boasting about ridiculous uplifts (most of those tests actually NOT run correctly, stopped too soon – be skeptical of any case study without absolute …read more

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