What is Split-Path Testing (and When Should You Use It)?

What is Split-Path Testing (and When Should You Use It)?

One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. This is referred to as a split-path test or alternative path test.

This could give you the needed lift when nothing seems to move the needle anymore.

What Is a Split-Path Test?

A split-path test is defined as “a type of A/B/n test where, instead of just altering a single page, you change multiple sequential pages.”

Split-path testing sends users down …read more

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