What is Split-Path Testing (and When Should You Use It)?
One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. This is referred to as a split-path test or alternative path test.
This could give you the needed lift when nothing seems to move the needle anymore.
What Is a Split-Path Test?
A split-path test is defined as “a type of A/B/n test where, instead of just altering a single page, you change multiple sequential pages.”