When “Free” Converts (and When It Doesn’t)
If I asked you, “what’s the most persuasive word in the English language,” what would you say?
Many would say “free” – and that may or may not be accurate. It’s one of those CRO ‘best practices’ that is often repeated but rarely discussed in detail.
There are studies that support its power, but there is also plenty of data that supports the idea of ‘free’ being detrimental to optimization.
The Irrational Psychology of ‘Free’
The irrational power of …read more