When It’s Okay—and Not Okay—to Break the Rules
During a presentation a long-time client of mine felt inspired to share more of her personal story than she ever had before—and significantly longer than I recommend in my Speak-to-Sell Signature Talk Formula.
Although it felt right to her at the time, and she got her best conversion ever, she still asked me if she had done the right thing. She wanted to know when it’s okay and not okay to break the rules.
Great question, right?
When …read more