When To Do Multivariate Tests Instead of A/B/n Tests

When To Do Multivariate Tests Instead of A/B/n Tests

When should you use Multivariate testing, and when is A/B/n testing best?

The answer is at once simple and complex.

Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value.

Before we get into the nuances, let’s briefly go over the differences.

What is multivariate testing?

Multivariate testing is, in a …read more

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