When To Do Multivariate Tests Instead of A/B/n Tests
When should you use Multivariate testing, and when is A/B/n testing best?
The answer is at once simple and complex.
Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value.
Before we get into the nuances, let’s briefly go over the differences.
What is multivariate testing?
Multivariate testing is, in a …read more