Who Wins and Who Loses in YouTube's Falling Out With Brands

By glsoane@adage.com (Garett Sloane)


There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit.

That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because brands’ ads were seen alongside objectionable videos.

The backlash has gotten so great that some have predicted the ad freeze from major brands could cost YouTube $750 million. With that amount of money at stake there are going to be some winners and losers, and here they are:

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit.

That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because brands’ ads were seen alongside objectionable videos.

The backlash has gotten so great that some have predicted the ad freeze from major brands could cost YouTube $750 million. With that amount of money at stake there are going to be some winners and losers, and here they are:

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Source:: Advertising Age – Digital