Why (and How) Optimizers Should Take Advantage of User State Models
William A. Foster once said, “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.”
Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident.
Unfortunately, it doesn’t work that way. A high quality, engaged audience is anything but accidental. It …read more