Why Buy From You (and Not the Other Guys)? [Rant]
Everyone knows that their website doesn’t exist in a vacuum. However, a majority of websites still act like they do. And that’s costing them business.
I do qualitative research for every optimization project I work on, and one of the things I investigate is comparison shopping. How many websites did the user check out besides yours? In all my years of doing this, I’ve never come across a website where users did not check out …read more